Hello (你好)! My name is Diane Lin Sullivan. I grew up in Las Vegas in a bicultural, bilingual household where I learned there is not one right way of doing things. During high school I moved to the New Jersey and got to experience some of the east coast culture.
For college I lived in Indiana and majored in marketing at the University of Notre Dame. I ended up completing a second major, in Chinese Language and Culture, just because I had enrolled in so many Chinese-related courses with my additional credits. I have always had a curiosity of my Asian heritage ever since spending my summers in Taiwan as a child and then teaching English in an elementary school in Beijing one summer during high school.
After college I was invited to participate in a management training program at a small family owned casino hotel on the Colorado River called The Pioneer Hotel & Gambling Hall. The Pioneer is in Laughlin, a small retiree town where the median age is 54. At this job I was able to rotate into almost every position at the property for one year, from front desk to housekeeping to dealing poker, and then ended with a position in the casino’s marketing department. I started and grew Pioneer’s social media and targeted email efforts and I helped start online booking for the property (something that wasn’t priority as it valued its friendly and personal customer service over the phone). At the Pioneer I got to meet the most down to earth, smart and fun people. Also I got to see the big picture of what is involved in running a small casino hotel.
After two years I moved back to Vegas to work at The Venetian and The Palazzo (where I had interned one summer in college). At The Venetian and The Palazzo I met the most amazing marketing leaders and got to learn and try everything imaginable from developing a mobile app to a digital touch-screen to all sorts of interactive online and social campaigns to affiliate marketing! As the Digital Marketing & e-Commerce Manager I managed cross-channel marketing efforts to help sell the world’s largest hotel (7,100 suites). On a daily basis I worked with our agency partners and property stakeholders (including F&B, Entertainment, Casino, Nightlife and Meetings/Conventions) to support and optimize their marketing presence on our channels.
After four years I decided to become a Realtor at Nevada Real Estate Corporation. I knew I loved meeting and helping people while also exploring my city. As background Nevada Real Estate has three offices in Las Vegas and one in Shanghai. Also it is focused on the Chinese community in Vegas with almost all Chinese realtors.
Now I am leading the marketing efforts at Stout Management Company, the largest property management company in Las Vegas. I advise on the marketing strategy for our 70 apartment communities with the largest focus on two new luxury communities: South Beach Resort and EVO Apartments. Stout is family owned and operated and a lot of fun, which you can see here and here.
This September I am getting married to a loving, talented, and knowledgeable man named Garner Presser. He is working on getting his first book published which is about alchemy and rockstars.
On weekends you can find me working on a new science/art project, on a tennis court at a park next to my childhood home here in Vegas or in a coffee shop with my hot tea and latest good read.