Advertisement by Paul Rand

“He should be neither too young to have proved his ability to hang up an enviable record … nor should he be so old that gloating over past achievements, no matter how spectacular, clutters up his mind,” reads the copy. “Therefore, he will possess wide contacts at important agencies and among the executives of standout advertisers. He will know so-and-so and such-and-such at all the right places … but he will have to know them in the right way, and be able to prove it, to measure up to the full stature of the job we hope to fill.”