Phase ONE – share your video first and only to a closed loop group of key influencers. They will spread your message properly because the content you gave them is exclusive and you have treated them like VIP. This is working smarter not harder because their reach, with the excitement of limited access, it is wider and less commercial than you distributing it to the masses.
Phase TWO – after your video is out to the masses make your video interactive, ex: Old Spice making video response messages to engaged celebrities, influencers and everyday fans. The purpose behind social media is to be real time and play off other peoples’ comments aka be interactive.