“Conversion funnels are only one tool in a marketer’s toolbox. Persuasion scenarios, seamless, relevant, nonlinear path through your touch points – online and off-line.

Helping customers see what they want, when they want it, and in the way they want to see it, is substantially preferable to forcing them through a hub-and-spoke, back-and-forth path. Visitors will reward your newfound respect for persuasive scenario planning with an action that speaks louder than words: a conversion.”