Today was our office Christmas party and we had a white elephant gift exchange. It was funny because the Analytics Department had a strategy to only go for the small gifts (aka gift cards). On the other hand our Creative Department (those who are taught to think big) would often grab the larger gifts. I sat next to one of our Analytics guys who saw one of our Creative gals about to grab the biggest present on the table. He was like “big mistake… big mistake…” without even knowing what the gift was. Our Creative gal opened the biggest present on the table only to find a smaller sized box inside, and then inside that was an even smaller box. Five boxes later she discovered an iTunes gift card, wrapped by someone from Analytics.