Although this workshop can take half a day, it is a great tool to help you explain what a new digital product does and why it matter to a potential consumer. It can also solve problems like how to get students to learn.

As a summary, it juxtaposes the customer’s current approach and assumptions against a new way of thinking. It helps you or your team must break down and replace existing mental models that directly support the customer’s current behavior and replaces it with what the customer should be thinking about their business challenges in a different way.