Ritz-Carlton Ads Are Now Using Reverse Psychology
“Let us stay with you” refers to the brand’s commitment to making each guest’s experience as memorable as possible.
From tailored suits to fireworks to baby turtles to champagne to something called senbazuru (a type of origami)—Ritz-Carlton has suddenly become like the upscale department store of the hotel world. Whatever you want, they’ll provide. And even if you didn’t necessarily think you wanted it, they’ll go ahead and provide it anyway.
Though, keep in mind, the hotel does not want this to be called a “campaign” or “advertising program.” Because that would be dirty.